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From Entrepreneur to Franchise Growth – Delivering The WOW in Your Cleaning Business with Boris of VepoClean

The Business Philosophy of Boris: Creating A Well-Oiled Machine

When it comes to achieving success as a cleaner, establishing a business that operates like a well-oiled machine can make all the difference. Boris, the mastermind behind VepoClean, shares valuable insights into navigating the intricacies of the cleaning industry, delivering the WOW in your cleaning business is so crucial and how to streamline operations for optimal success. Let’s delve into Boris Ostrovsky’s journey and uncover the fundamental principles that have propelled VepoClean to the forefront of the cleaning industry.

Building a Self-Sufficient Business: The Tools for Success

Boris has established VepoClean as a paradigm of self-sufficiency. His emphasis on creating a well-oiled machine is evident in how the business operates. From implementing efficient cleaning techniques to optimizing marketing strategies, Boris has honed VepoClean into a powerhouse of client satisfaction and operational excellence.

Steering clear of the conventional approach, Boris has incorporated a unique technique known as “clean 5.1,” which involves a comprehensive cleaning regimen that encompasses washing with soap and water, followed by meticulous wiping and detailing. This distinct approach underscores VepoClean’s commitment to delivering a profoundly compelling client experience. But what other tools and strategies has Boris utilized to propel VepoClean to this level of success?

Mastering Business Systems: The Path to Operational Strengthening

Boris’s journey with VepoClean has been defined by a commitment to mastering impactful business systems. Through persistent learning and implementation, he has curated a spectrum of operational strategies that promote efficiency and excellence across every facet of the business. His experience underscores the significance of elevating a carpet cleaning business through systematic order and precision.

Furthermore, Boris has laid emphasis on the significance of integrating IICRC certification within the business. This certification serves as a unique selling point, setting VepoClean apart in the competitive cleaning industry. By leveraging such certifications, Boris has not only augmented the business’s credibility but has also amplified its appeal to discerning clients.

Unveiling the Entrepreneurial Spirit: Franchising Opportunities Through VepoClean Franchising

Apart from carving out a niche in the cleaning industry, Boris has set his sights on sharing his knowledge and success with aspiring entrepreneurs. By venturing into the realm of franchising, Boris aims to extend the ethos of VepoClean to individuals seeking to establish their own businesses. This endeavor is not just a gateway to business ownership but also a pathway to perpetuating the legacy of VepoClean’s exceptional service and operational finesse.

The unique marketing angle adopted by VepoClean, targeting condo residents and fostering enduring relationships with property managers through on-site cleaning services, has been pivotal in amplifying the brand’s visibility and resonance within affluent communities. Boris’s emphasis on authentic representation and personalized marketing serves as a testament to his dedication to crafting a differentiated brand experience that extends beyond the realm of traditional cleaning services.

Cultivating a Remarkable Client Experience: Leveraging Unique Cleaning Approaches and Engaging Client Sensory Appeal

In the pursuit of setting VepoClean apart, Boris has integrated unique cleaning methods, such as water filtration vacuums and organic cleaning solutions, into the business’s arsenal. This approach not only underscores the business’s commitment to environmentally friendly practices but also provides a compelling value proposition to clients seeking sustainable cleaning services.

Anecdotes from Boris’s journey shed light on the business’s meticulous approach to fostering client satisfaction. From navigating challenging client interactions to pivoting operational strategies, Boris reinforces the ethos of making things right for customers, even when faced with adversity. By infusing aromatic elements and complimentary presentations into the cleaning experience, VepoClean has transcended the realm of traditional cleaning to provide a remarkable and sensorily engaging experience for clients.

Understanding Operational Excellence: The Art of Building a Self-Sustaining Culture

Boris’s emphasis on establishing a self-sustaining culture at VepoClean underscores his commitment to operational excellence. From implementing mandatory quality control processes to fostering a strong ethos of client sign-offs for extended cleanings, operational efficiency lies at the core of VepoClean’s resounding success.

Meticulously onboarding and training staff, coupled with ongoing education and quality control measures, reflects VepoClean’s dedication to creating an environment that thrives on precision and professionalism. This concerted effort is pivotal in ensuring that the VepoClean experience is synonymous with unparalleled quality and consistency.


1. What sets VepoClean apart in the cleaning industry?
VepoClean stands out through its unique “clean 5.1” technique, water filtration vacuums, and organic cleaning solutions. Furthermore, the emphasis on creating a remarkable client experience through sensory engagement and tailored marketing serves as a distinguishing factor.
2. How has Boris Ostrovsky navigated the challenges of fostering a culture of operational excellence?
Boris has navigated the challenges through strategic measures, including mandatory quality control processes, client sign-offs for extended cleanings, and rigorous onboarding, training, and education for staff.
3. What opportunities does VepoClean offer through franchising?
VepoClean presents franchising opportunities for aspirants seeking to establish their own businesses. This endeavor not only provides a pathway to business ownership but also facilitates the perpetuation of VepoClean’s service legacy and operational finesse.
4. What marketing strategies have been integral to VepoClean's success?
Personalized marketing targeted at affluent communities, coupled with an emphasis on on-site cleaning services to foster relationships with property managers, has played a pivotal role in amplifying VepoClean’s brand resonance.
5. How does VepoClean ensure a compelling client experience?
VepoClean leverages unique cleaning approaches, sensory engagement, and a steadfast commitment to making things right for customers, thereby fostering a profoundly compelling client experience.
6. What core values underpin the VepoClean experience?
At VepoClean, precision, professionalism, and a relentless commitment to operational excellence serve as foundational values that underscore every facet of the business.


Boris’s journey with VepoClean serves as a testament to the intricacies of establishing a cleaning business that transcends conventional norms. His emphasis on self-sufficiency, operational excellence, and client-centricity stands as a beacon of inspiration for aspirants seeking to carve a niche in the cleaning industry. By weaving unique cleaning approaches, marketing prowess, and a culture of operational excellence into the fabric of VepoClean, Boris has crafted a narrative that redefines the paradigm of cleaning businesses. His unwavering commitment to delivering an exceptional client experience and fostering a culture that thrives on precision paints a resounding picture of success.

You will learn:


Building a Self-Sufficient Business


Unleashing the Power of Personalized Marketing


Leveraging Unique Cleaning Techniques


Creating a Remarkable Client Experience


Franchise Success Secrets

Audio Transcript:
John Clendenning [00:00:00]:
Hey. Well, welcome back to the Carpet Cleaner Success podcast. I’m your host, John Clendenning here. And with me today, I have got Boris Ostroski, if I pronounce that correctly, Boris. And, he’s the owner and founder of Vepo Cleaner, which is a maid service in in New Jersey and New York, Manhattan area, and starting to franchise across the United States. So very exciting stuff. So welcome to the podcast, Boris. I’m sure our listeners are gonna love hearing your story, what you’re all about, and where you’re going with the business.

John Clendenning [00:01:04]:
Welcome to tell us a little bit about, Boeing and and and the business.

Boris Ostrovsky [00:01:09]:
Yeah. Thank you so much, John. Thank you for having this podcast with me. I really, really appreciate it. And, you know, we’ve been having, the business relation for the past, what, like, 3 years, and, absolutely love working with you guys. You know, it’s been amazing John. And, you know but, we’ve been in business for over 10 years now, developing this location here in New Jersey, New York area. Yep.

Boris Ostrovsky [00:01:32]:
And, you know, it started, you know, it started, small, but now it’s kinda big. And, I realized that, I have the mentor type of, personality, and I love passing the knowledge and, you know, and, passing the success to other people. And that’s what I really I really wanna be in the franchise business as well as cleaning business, of course. It’s just that cleaning is really just a vehicle, but it’s really the lifestyle that I’m after. Right? I wanna provide that lifestyle for the people and, you know, so that I feel like the, they have that entrepreneur lifestyle that a lot of people are dreaming of. If the 9 to 5 while doing something else and not happy, they’re in operations all the time. You know? So that’s that’s what I really bring to the table.

John Clendenning [00:02:18]:
Yeah. No. And I think that’s awesome, because your story is really cool. Like, again, 10 years, I didn’t actually know it was that long. I probably knew at one point, I forgot. But, you guys have a really unique focus. When I first, when I first met you and kinda learned about Beppo Cleaner, you do things differently. You have a kind of a unique approach to to the the the cleaning, the spa like experience, and and all of that kind of stuff.

John Clendenning [00:02:41]:
Where did that come from? Like, what’s what was the whole idea behind sort of not just being a maid service and, you know, just going in and and cleaning, but actually having a different experience for the the homeowner?

Boris Ostrovsky [00:02:52]:
Sure. So, actually, it’s funny how the world works. Right? Because I know the toughest thing in this business now is recruiting. Right?

John Clendenning [00:03:01]:

Boris Ostrovsky [00:03:02]:
I mean, we have a we have a we have we have a great system of how to recruit, but, anyway, you know, when I started, I didn’t I know not I knew nothing about it. Right? So I gay out of all places, I gave an ad on Craigslist. This was this was 2,000, 2014. Right? K. So on Craigslist, in my area, like, you know, it it would it would be the last thing I would do right now. But I gave a plug on Craigslist, and the 1st person I ever interviewed, I remember as it was yesterday, she walked in, into Dunkin’ Donuts, and I was sitting there waiting for her. I didn’t have any clients yet. I only had a concept.

Boris Ostrovsky [00:03:36]:
Some sort of a, you know, sort of a sort of like, an idea of a concept. Right? Yeah. She walks in. I started talking. I’m like, oh, she’s probably too old. You know, probably not a good, you know, probably not a good candidate. But whatever. I started talking to her, and I gave her a chance.

Boris Ostrovsky [00:03:49]:
And she ended up to be, without exaggeration, John, she’s probably the best professional cleaner in the whole country, if not the world. I swear to god. She’s that yeah. I I don’t think any less of her. And these are not just the worst. This is the this is the true story.

John Clendenning [00:04:03]:
Is she still with you today?

Boris Ostrovsky [00:04:05]:
She so she’s a consultant. Yeah. She’s a consultant with Oh, awesome. Working with us for 5, 6 years that actually one of our partners that we work with, one of the build one of the property management companies Yeah. Huge one. Nash national, national national brand. So she went to work for them. Okay.

Boris Ostrovsky [00:04:20]:
In line, you know, she needed she needed her four zero one k. She needed her pension. She’s she’s already retired, but she still does some consulting for us. Yeah. So, you know, so I started with her and, kind of, you know, the whole methodology kinda was born from there. And, you know, I I packaged it so it could be presented well.

John Clendenning [00:04:39]:

Boris Ostrovsky [00:04:40]:
But the core of it I mean, it’s simple, but it’s something like nobody else does. Right? So, you I ran it I ran it off you in the past couple of months. It’s called, clean 5.1. Yeah. Right? So, so, actually, the way the way we clean is that, you know how people don’t don’t take a shower with a with a with a with a baby wipe. Right? Yeah. You ever try that? You can do it. Unless you’re at a gas station somewhere.

Boris Ostrovsky [00:05:09]:

John Clendenning [00:05:09]:
Exactly. But

Boris Ostrovsky [00:05:10]:
that’s what that’s how people clean, actually. Right? When they use the spray and and the towel or they use the duster. You know?

John Clendenning [00:05:16]:
Yeah. They’re little swimmer mops with a tiny little drop of moisture on them and

Boris Ostrovsky [00:05:20]:
yeah. Exactly. Yeah. So when people use, you know, Windex makes me laugh. Or when I see when I see an ad with, you know, with a maid or, you know, with a with a with a with a duster

John Clendenning [00:05:31]:
Duster. Yep.

Boris Ostrovsky [00:05:31]:
That makes me laugh a little bit, you know, because all she does is she, you know, she she wipes it off and it drops drives right back.

John Clendenning [00:05:37]:
It into the air and you’re breathing it in and it gets back on everything again once it settles. Yeah. Yeah.

Boris Ostrovsky [00:05:42]:
Exactly right. Yeah. And with bathrooms and kitchens, the same thing. Like, you know, people people spray and they wipe. People spray in the wipe. It’s taking a shower with the with the baby wipe. Right? Yeah. So what we do is, actually, we give the kitchen and the bathrooms.

Boris Ostrovsky [00:05:56]:
We give it we give it a wash that they deserve. Right? We actually wash it with Masters, soap and water, and a sponge. We wash it, then we wipe it with a with a wet towel, and then we detail with a dry towel. Yeah. And not only it’s more efficient, but the results are amazing.

John Clendenning [00:06:11]:
Yeah. And it’s

Boris Ostrovsky [00:06:13]:
simple, but it’s packaged.

John Clendenning [00:06:14]:
And and it makes sense because it’s so what what I’ve talked about for years is delivering that client experience. So there’s things you do that have to be unique or compelling. I always should call it a compelling sales proposition versus a unique one. A unique one, you could be the only maid service around or carpet cleaning service that dress up like clowns. It’s unique, but there’s nothing compelling about it. But if you’re compelling, you have a you you have a special way of doing things. You package it up. You create an experience for your clients that are different.

John Clendenning [00:06:41]:
These things don’t cost a lot extra. They might take a few 10, 15 minutes longer to do in the home, but the wow factor that builds the company. You guys tapped into that early on. I I love the fact that you didn’t even have a business yet, and you’re already hiring or meeting with people to to grow the business because that’s the entrepreneurial spirit. It’s like, hey. I’ve got an idea. I’m not gonna be the guy out there cleaning. Right? I’m gonna hire the people, but I’ve got an idea and a concept, and let’s grow with it.

John Clendenning [00:07:07]:
And you found the right person to to bounce that off of them.

Boris Ostrovsky [00:07:10]:
Know how the universe the universe just, just brings you stuff when, you know, when you, you know, when

John Clendenning [00:07:16]:
you just try to get out. When you when you actually implement and put that, it’s always they talk about, yeah, the the, you know, the secret, the movie, the secret, or the power of man.

Boris Ostrovsky [00:07:24]:
Because I didn’t think I didn’t think finding people was difficult, so I just kinda did it. You know? But, like, when you when you don’t see challenges, it just kinda happens to you.

John Clendenning [00:07:31]:

Boris Ostrovsky [00:07:31]:
You know, that’s how universe works, and that’s that’s amazing.

John Clendenning [00:07:33]:
Yeah. Yeah. You you’ve gotta put it out there, but then you’ve also gotta do the work. That’s that missing piece of the secret is you you actually gotta go meet the person at the Dunkin’ Donuts. You actually have to you can’t just wait for it to fall in your lap. Right? And so Right. Exactly. A good that’s a good lesson for the people listening too.

John Clendenning [00:07:47]:
It’s like, we’ve all got these ideas, but you gotta leave the house. You gotta get out from behind the computer and actually go and meet people and do things and stuff like that. So so that was the starting of it 10 years ago and even getting into those condos and becoming sort of a cleaning professional for the residents of condos was kind of a unique angle as well because, again, I ran I ran, 3 different Molly Maid franchises for a period of time. We built bought them, built them up, and sold them in the middle of my journey. Never thought of that. Like, you know, that that was we did a whole bunch of other stuff to deliver a great client experience, but never thought of, hey. Why don’t we, kinda get into these condo buildings and and and go after that crowd? Because all the residents in the building would be viable, cleaning candidates. Right?

Boris Ostrovsky [00:08:32]:
So It’s like that’s leverage. That’s marketing leverage, 101. Right?

John Clendenning [00:08:36]:
It is. Yeah. One to many.

Boris Ostrovsky [00:08:37]:
First of all, you get first of all, you get the legitimacy of the property manager. Right? You get the legitimacy of the people that work in the building. They already trust them. So, you know, it’s, by affiliation. Right? Trust by affiliation. Yeah. Yep. Yeah.

John Clendenning [00:08:48]:
You get that that perceived endorsement. Yeah.

Boris Ostrovsky [00:08:51]:
Exactly. Yeah. And the second thing is that for the property managers, why it’s good is because it makes their properties stand out more. You know? You have, you know, for you offer this service. You you have a gym. You have a pool. You know? You have a 24 hour concert, or you also have a maid service on-site. You know? So so that’s No.

John Clendenning [00:09:06]:
And I think it’s a great value add that most people don’t think of. And then put that with your branding and your colors and your logos. It’s professional. It’s not a bunch of people in jeans and a t shirt. Like, it’s all thought through well. So now you you look like the, you know, the cleaner that somebody like, a a maid service that somebody in a condo who’s paying the big bucks to be there and be part of that whole environment is gonna go, yeah, and I want these guys. Right? Of course, they could call somebody else in and all that, but you guys are on-site and the endorsed the endorsed person. Right? So, and from a technical standpoint, I love the idea that it also gives you a legitimate additional location for Google Maps and and that kind of thing as well because you legitimately have offices in these locations.

John Clendenning [00:09:51]:
Right? So it it actually, from a from a technical It’s

Boris Ostrovsky [00:09:54]:
a it’s a it’s a, it’s a staff room. You know? It’s a it’s a it’s a you most of the time, it’s just a closet, which is which is good enough, but it’s still, you know, but it’s still, it’s still looking.

John Clendenning [00:10:03]:
Yeah. You can you can still pass the mustard. So that was a little bit about the the marketing, because, again, made services are dime a dozen, I know, from owning them. So, either are gonna try and be the discount, like these $19 whole home cleaning ads that you see now, or you’re gonna go the other way and say, hey. We don’t want the volume of discount and rattling through a whole bunch of, employees that don’t like the work and rattling through a whole bunch of customers that are just cheap people and then trying to make that slight margin on on huge volume. We’d rather, you know, make good Marketing, doing a great John, and hiring the right people that can be paid well and stick around, hiring such a problem. And all of that comes from from better marketing. Right? So you you have to market to the better crowd, the higher, more affluent crowd.

John Clendenning [00:10:52]:
They speak differently. They hang out with different people. They like, the marketing’s different. So I know I know you’ve done a few magazines like Hoboken Girl and stuff like that. What else? Like, what what kind of marketing have you done to make that that Beppo Cleaner experience, that spa like cleaning experience with with water, filtration vacuums instead of dust filling stuff. Like, how have you told this story to the marketplace? What are what are the ways that

Boris Ostrovsky [00:11:16]:
you mention I forgot to mention the 0.1, aspect of the Cleaner 5.1. So that’s, that’s, of course, our our

John Clendenning [00:11:22]:
John. Yeah.

Boris Ostrovsky [00:11:23]:
Water filtration system. Yeah. So that’s, that’s the vacuum that we use that nobody. We’re the only company in the industry that uses that. Yeah. So that coupled with the methodology that I described for kitchen and bathrooms, that’s what makes us, makes us, the only company that really provides, you know, generally organic and generally clean and generally, you know, Yeah.

John Clendenning [00:11:41]:
And then how do you get that message out? What are some of the things that you guys do that, that get that message into the marketplace and have people share, you know, and refer you and all of that stuff? Like, what is the process?

Boris Ostrovsky [00:11:52]:
Yeah. Absolutely. So, in the beginning, you know, in the beginning, of course, we did a lot of guerilla marketing. We did a lot of flyers. You know, we did a lot of door hangers. Our 1st client was actually, you know, was actually, actually, the original idea was to kinda market to have that concept of online or, you know, on-site housekeeping to the, to the luxury communities, the to to the to to multifamily buildings. And that’s where I would really kinda Carpet. Right? And, you know, I remember I had Achilles tendon surgery Okay.

Boris Ostrovsky [00:12:23]:
As I was starting the business. Right? And, thank god.

John Clendenning [00:12:27]:
Now you’re hobbling around with a boot on.

Boris Ostrovsky [00:12:29]:
Exactly. So my first my first meeting my 1st meeting Marketing with a property manager, I was actually bleeding bleeding all the way because they just they just you know, it’s a brand new building, and I remember they were installing some, some glass table in the lobby. Yeah. And, of course, I’m walking there. You know, he gave me a tour, like, of the building and showed me some apartments. And I’m walking there, and it’s a glass table, you know, that the guys are installing. And I trip over the table. Oh, no.

Boris Ostrovsky [00:12:54]:
My Achilles my Achilles’, you know, car opened, and I’m walking. I’m bleeding all over the place. I was like, wow. You know? It was bad. But, you know, we’re not working together. We’re still working with that building. It’s bright you know, it’s it’s already 10 years of working on building. So, it has almost 500 apartments.

Boris Ostrovsky [00:13:11]:
So that’s how we kinda started. We we started in that in that, you know, in that space. But then as we, you know, as we grew, we saw that, you know, the the demand for the service is actually pretty big. You know, people started posting it. People started talking about it. We did a couple of videos. Yep. Email professionals and some were, you know, on a from on a iPhone.

Boris Ostrovsky [00:13:32]:
And, the work got around, and, you know, people love coming back. It smells nice with the aromatherapy. It’s a complimentary part of our service. We do, like, a little presentation. We’ll leave a little candy behind when we leave. You know, we try to attempt we try to tend to everything so that people feel like we were there. Like, for example, if the, you know, if the, if the cable is just hanging there, you know, we try to the best we could, we try to

John Clendenning [00:13:57]:
away and roll it

Boris Ostrovsky [00:13:58]:
and put it and put it nicely. Yep. You know, if, towels are hanging, we try to make, you know, some sort of a a presentation, like, you know, like a like a like like an like an a spa, like in a hotel.

John Clendenning [00:14:08]:

Boris Ostrovsky [00:14:08]:
So these are type of things that when people walk in, all, they smile. Right? So we try to appeal to the senses. Right?

John Clendenning [00:14:13]:
So there

Boris Ostrovsky [00:14:14]:
are 5 senses that we have. Right? So we try to appeal to 3 of them. Right? 1 is sight, 2 is smell, and, 3 is taste. Yep. Right? We can appeal to the we can appeal to the hearing because there’s nothing we can do. You know, we can’t leave the movie. The orchestra. You know? But, but as my as many, as many senses that we can appeal to to the client when they when they walk in.

Boris Ostrovsky [00:14:36]:
You know? We try to make them remember us.

John Clendenning [00:14:38]:
Yeah. And, I mean, again, all of that stuff, like, it it fits into cleaning theory when we we talked about before, you and I have one zero one is, like, when something when something’s clean, it smells nice. And when it smells nice, we think it’s clean. So you’re you’re basically saying, hey. Let’s let’s connect those dots when somebody walks in. Let’s create a remarkable experience, which stands for, let’s have them remark on it. Tell other people about it. If you just provide an average service with, you know, average employees doing average things Yeah.

John Clendenning [00:15:06]:
You’re gonna have an average result, if if at all. Like, you know but if you actually think through how to build a almost like like, again, now you’re making into a franchise, but when you even start a visit, how would you franchise what you do? How would you make it so predictable that everybody walks into Starbucks? The coffee’s the same no matter where in the world they go in. They go into McDonald’s. They go into whatever, and it’s the experience is designed by the business owner and the business to deliver that result, and then it it supercharges the marketing. Some people go, well, you know, my marketing is, you know, maybe a little sluggish. Well, it’s also could be because your reputation’s a little bit sluggish. Your reviews are a little bit sluggish. Nobody’s talking about you.

John Clendenning [00:15:48]:
They’re not getting done and going, wow. That was amazing. And when you think those things through, it all is marketing. It’s the the crews and the vehicles and the uniforms and how you leave a job site and all of that. All of it is a moment of marketing because marketing is just impressing upon your customers and your potential customers. Your brand in a positive light. That is what marketing is. So anything you do to do that is is is is helpful, which kinda leads us into the next question.

John Clendenning [00:16:18]:
So, operationally, some people say to me it’s like, well, John, that’s all nice. You I know you got you used to have your technicians go out in shirts and ties, and then they had their booties they put on to walk around. And then they they rolled out the red carpet, and then they switched into their indoor shoes, and they had to do they had a bunch of these different little moments throughout the home of presenting something, and at the end of it, giving over the gift and all of that kind of stuff. And you taught your technicians, you know, as best you could to do that every single time and rewarded them for it, carried in the stick, make it, you know, but, operationally, I can’t how would I ever do that, to make the business run the way it needs to? Right? I I learned from a guy, Ken Glickman, years ago from a book called Ipower, and I I saw him speak a bunch of times. Make it easier for them to do it right than do it wrong, and you’re solving most of the problems. But what would you do? Well, like, operationally, if for same you know, any cleaning service, maid service, listen to this call. They were going, yeah. That sounds great, Boris.

John Clendenning [00:17:13]:
But unless you’ve got, like, you know, a whip in your hand, how are you getting them to actually do this? Because I can’t find a cleaner to do that.

Boris Ostrovsky [00:17:20]:
I love that phrase, by the way. I use it not not in the not in the say not in not exactly the same words as you as you as you just, put it, to make it easier to do it right, don’t do it wrong. Yeah.

John Clendenning [00:17:30]:

Boris Ostrovsky [00:17:30]:
I tell them this on every meeting. Right? If you follow the process, you will actually work less, and you will actually work easier. Yeah. Because our process is that, you know, is that efficient. Right? Yeah. So you wanna be efficient. And if you work efficiently, then you work less and you tire less. You can spend more time with your kids and you’re you know, you have you have more more energy when you come back.

Boris Ostrovsky [00:17:47]:
Right? Yeah. So, you know, getting back to the operations, you know, I’m a little bit fanatical about about the order in the business. Right? Yeah. So I have a system for you know, if, if you could make a system for, I don’t know, the most the most simple things in life, I like to document it, and I like to, you know, and I like to have a have a training on it if it’s part of the if if if if it’s part of the, you know, part of the day to day and then test them on it. Right? And then quality control it, of course, to make sure that it’s, to make sure that it’s followed. Right? Yeah. So, I mean, to this day, it’s been 10 years. But to this day, we still, you know, we still perfect our system.

Boris Ostrovsky [00:18:24]:
Right? So, new rules come out. Like, a new rule come out came out in the company this week. Not a rule, but, a best practice.

John Clendenning [00:18:30]:

Boris Ostrovsky [00:18:31]:
Right? Like, for example, cleanings over 3 hours, a mandatory quality control, and mandatory client sign off. Right? Because we had an issue with, you know, with

John Clendenning [00:18:40]:
Well, it makes sense. If you’re in a place long, there’s a point at which somebody’s kinda mentally checking

Boris Ostrovsky [00:18:44]:
out a little bit. Exactly. So, you know Yeah. Yeah. So, you know, this client this client, it was obvious that it was her she you know, it was her it was her her goal to get a free cleaning, and she got a free cleaning. So I feel like, you know, I feel like, you know, the 400 it was a $400 lesson that I learned.

John Clendenning [00:19:02]:

Boris Ostrovsky [00:19:02]:
Right? So, that’s Those are

John Clendenning [00:19:05]:
some of the best lessons to learn. You you make it right by the customer even if the customer’s wacky. That’s all fine. Yeah. Because you don’t want the negative review. You make it right by the customer. Solve the problem on the back end. It’s okay to have a problem once.

John Clendenning [00:19:17]:
It’s if it happens 2nd, 3rd, 4th time, now you got a real problem. The 1st time, you’ve got something to solve. It’s almost like, hey. I’m happy. I’ve got I’ve got a new thing I didn’t think of that I now need to find a solution for. So cool. Carry on. Yeah.

John Clendenning [00:19:28]:
That’s good.

Boris Ostrovsky [00:19:28]:
Yeah. So, you know, so operationally, you know, so we have, you know, first of all, obviously, we have, you know, we have a very, very clear, you know, standard operating procedure that we you know, when we when we bring a new hire, we have a standard operating procedure for onboarding, for hiring, for training, you know, for everything. Right? Then we have, we have quality control. We have, you know, a person that her sole job is to do quality control. If she’s sick like today, I did some quality control, and I still have couple more to go to.

John Clendenning [00:19:57]:
Right? Okay.

Boris Ostrovsky [00:19:58]:
So quality control is super, super important. Independent quality control. Right?

John Clendenning [00:20:01]:

Boris Ostrovsky [00:20:01]:
So when we have a quality control person who is, you know, who does only that Yeah. She’s not even, I mean, as sucks at it as it is, she’s not even allowed to kind of have fun and associate with with the team because she wants to be we we John independent. Right? So we have a sense. Party. Yeah. She’s not coming to the Christmas party, you know, because her her position does not work.

John Clendenning [00:20:23]:
Kinda sucks, but, yeah,

Boris Ostrovsky [00:20:24]:
I get where you’re going. Keep it pure. You know? Yeah. So, you know, so that’s, you know, just these are just some examples. And, of course, you know, of course, we have ongoing trainings.

John Clendenning [00:20:35]:

Boris Ostrovsky [00:20:35]:
You know, we have testing. You know, we have all all sort of things all sorts of things that, you know, that makes making sure that, know, the job is consistent, that we do it right, and we do it right the 1st time.

John Clendenning [00:20:46]:
That’s no. That’s brilliant. So

Boris Ostrovsky [00:20:47]:
that’s Yeah. It feels good. Owner. Like, for me. Right? I’m I’m into a lifestyle. Right? A lot Yeah. Like, I just came back. I was I was in the ops for a couple of weeks.

Boris Ostrovsky [00:20:56]:
Right? Yep. And the business is running. The business is growing. Right? Yep. So I want the owner. So the reason the whole concept, the whole reason for franchising. Right?

John Clendenning [00:21:05]:

Boris Ostrovsky [00:21:05]:
And I know you buy a franchise, you know, I don’t you you’re pretty business savvy, but a lot of people, it’s their 1st business. You know? They want, you know, they want they want somebody to hold their hand. And, unfortunately, a lot of franchises that I’ve witnessed, you know, they buy themselves a job. Right? They buy themselves a business that they, you know, they start to hate they’re starting to hate after 3 months. You know? Yeah. This is not the lifestyle that I want for for our franchisees. Right? Yeah. I want their you know, I want them to have a free time.

Boris Ostrovsky [00:21:32]:
I want them to spend time with their kids. And these are not just words. These are not just you know, I have these specific tools that will allow to do that. The same tools that I use. Right? Yes. So

John Clendenning [00:21:42]:
Yeah. It’s part about being rigorous as well. Like, you you held held yourself and your staff to a standard. It isn’t just like, okay. Yeah. Do whatever. Hopefully, they don’t complain. Whatever.

John Clendenning [00:21:51]:
You like, you know, how do you clean? How do you bring the equipment into the location? How do you pack the car? How do you like, everything becomes a system. Therefore, you as the business owner can go away and go, my system is running. And if my system if if somebody doesn’t follow my system, there’s a people problem. We we have discipline, or there’s a system problem. We have something to fix. But it’s it’s it’s manageable and controllable, and it’s not just a wild Carpet happening and hopefully, you know, running by the seat of your pants, which I see a lot of businesses, you know, they they really think that everything can just run by the seat of their pants. There’s a whole movement right now about, there’s YouTube channels and people, young young young kids talking about it, young people talking about how you can start up a cleaning business, maid service, carpet cleaning, whatever, remotely. Just hire somebody remotely, run Facebook ads, and you’ll just be busy and raking in the money.

John Clendenning [00:22:44]:
None of that is building a business. Everything we you and I just talked about is how you build the framework of a business that gives you the freedom, you know, and the lifestyle you want down the road, you know, as as as fast as you can iterate and get it in place is as fast as you can go, there it is. There’s that peace of mind I was I was looking for. Starting a business is is bootstrapping, and then it there’s a lot of work because you’re starting something new. But, you know, it’s the whole thing, but it’s a franchise gives you and and trainings like these videos and stuff like that give you a step up going, oh, let me think about that and put that in place next. So and now you’ve got something that makes it easier to do it right than do it wrong. Right? So Yeah.

Boris Ostrovsky [00:23:27]:
Yeah. I see 2 big components to this business. Right? It’s, the is is for the for the owner. Right? It’s establishing the culture. Right? Because the culture is super important. Right? Yeah. And and, establishing marketing. Right? So these 2 components, it’s it’s not really operations.

Boris Ostrovsky [00:23:42]:
Right? It’s the system that runs the culture because, you know, you can’t just tell tell, you know, tell your staff, okay, do this, do this, this, this, and that. You have to have it written. Yeah. You gotta have an official official training. You gotta have the official testing. You gotta have official quality control. Otherwise, if you if you just you know? And ongoing education. Right? So we have a meeting we we have a we have a weekly meeting with the staff.

Boris Ostrovsky [00:24:05]:

John Clendenning [00:24:05]:

Boris Ostrovsky [00:24:06]:
Where a lot of times, like, 90% of the times, you know, I really I really repeat the same things, but it’s necessary because part of the culture. Right? Because Yeah. More like like the kids, you know, the more you tell them, you know, they they think it’s serious, and they they and they and they take it seriously. If you’re selling once, somewhere, you know, somewhere, you know, off your cock, they’re gonna take it seriously. They’re gonna forget about it the next day. Not even the next day. They’re gonna forget about this the the next minute.

John Clendenning [00:24:30]:
Right? They know you’re they know you’re serious when you keep

Boris Ostrovsky [00:24:33]:
culture. I’m sorry?

John Clendenning [00:24:34]:
They I said they know you’re serious when you keep repeating it. It’s sort of like, you know, like everybody says, you know, having core values in your company and having a mission and all those kinds of thing. That’s just garbage. That’s just words on the wall. But, no, it’s words on the wall unless you repeat it over and over again and live by it and show when somebody you you reward somebody when they do well. Hey. We have one of our core values is helping others, and Janice came and stepped in and helped when this person was sick. And, you know, her day was done at 2, but she came in and worked for an extra couple of hours to solve the problem, keep the company running, and help out one of her fellow employees.

John Clendenning [00:25:08]:
She showed one of our core values. She showed one of our, you know, help, and now you’ve got something to reward people on and and make them happy and feel good about coming to work every day because they’re part of a culture that they know what they’re supposed to do, where, and when. So it is weird that the the analogy, like, sort of, like, pets, as we keep saying, like, training pets and stuff like that. It’s funny. I know some people that, don’t train their dogs or or whatever. They go for a walk, and the dog’s all over the place and getting underneath people on the trail and, oh, you know, oh, you know, you have to pull them back because they’re almost underneath the bike, and the dog’s anxious. The dog is, like, excited. The dog is, like, out of their element.

John Clendenning [00:25:45]:
You got other people that have trained their animals. The dog walks beside happier than a pig and shit, as they say, walking right beside the owner. You know, another person walks past, a bike goes past, the the dog just I’m I’m just happy. I’m standing with this guy, and this guy trained me what to do. And they’re more comfortable in their environment. They’re less anxious.

Boris Ostrovsky [00:26:02]:
They don’t have to stay here and healthier. To make decisions. Yep.

John Clendenning [00:26:05]:
They don’t

Boris Ostrovsky [00:26:05]:
have you know? Because if they have, you know, if they have a process, if they have operational, you know, operational know how and

John Clendenning [00:26:12]:
they don’t

Boris Ostrovsky [00:26:13]:
know exactly what they need to do, there’s less thinking. Yep. Right? You just kinda do it on, on instinct almost.

John Clendenning [00:26:20]:
Yeah. So so that gets us kinda kinda near the wrapping up here. Like to to ask about sort of some of those wins and pitfalls that maybe some of the audience should think, because we’ve talked about a bunch of them already, like, in that whole cleaner business owner journey. Because you gotta be a business owner, not you you your goal is not to wear the hat. Even if you just start out and you John go out and be the maid, in your own maid service, your home Cleaner but if your goal is to to build the business, that you’ve gotta stop being the cleaner really early on, hire people, and build. So what are some of these sort of those wins and pitfalls in your journey that you would maybe help guide somebody who’s just starting out, whether it’s a new franchisee or just somebody who’s starting their own cleaning service right now? Just kind of avoid sort of, you know, some of the some some of the pitfalls that might come up early on.

Boris Ostrovsky [00:27:05]:
Yeah. I’ll be honest with you. If I had to start over again Yeah. I would I probably wouldn’t do it.

John Clendenning [00:27:09]:
You know? Okay.

Boris Ostrovsky [00:27:10]:
Probably I probably wouldn’t do it because just because how hard it is to start from scratch.

John Clendenning [00:27:14]:

Boris Ostrovsky [00:27:14]:
You know? Because, literally, you know, I’m like a big travel enthusiast. Right? So from day 1, I knew I had to, you know, I had to leverage I had to leverage other people. I had to leverage, you know, you know, other resources. So I remember I was traveling, and, I was sitting there, you know, answering phone calls, making schedule. So I was, you know, I was, I was so much into my business that I didn’t see what what was going around me. You know? So, starting from scratch, I don’t think I would do it again. But now that I already kind of got the big like, you know, before before you before you break ground, you gotta you gotta build a foundation. Right? And that’s what’s beautiful about the franchise.

Boris Ostrovsky [00:27:54]:
Right? Yeah. So I already burned so much money on wrong marketing, on wrong, you know, wrong decisions, wrong products, wrong this, wrong that, that it’s a beautiful thing to have somebody come in and kinda give you, you know, give you a turnkey,

John Clendenning [00:28:11]:
system and process and

Boris Ostrovsky [00:28:12]:
follow. Right? Yeah. Plus plus, as I said, you know, I was doing the scheduling. I was doing the billing. I was doing the, calling. I was doing sales. People were calling me. I was in Europe.

Boris Ostrovsky [00:28:21]:
People were calling me. I I didn’t I didn’t have a break. Right? Yep. Now we have the central call center Yeah. That takes care all of that. Right? So if somebody’s starting out and wants to open a franchise, not only do they get all the know how and, you know, and and the and and the business system and the training and all of that, they also get to leverage our call center. Yeah. That would that would eliminate 80%, I swear to god.

Boris Ostrovsky [00:28:43]:
That would eliminate probably 80% of the work that I used that I did in

John Clendenning [00:28:46]:

Boris Ostrovsky [00:28:47]:
In the 1st 6 months. Yeah. Right? So we do sales for them. We do, you know, we do, we do call calling. We do, customer service, invoicing, billing, scheduling, which is a full time job on its own when you grow. Right? Because

John Clendenning [00:29:03]:
Yeah. Knowing what’s yeah. Yep. Somebody Marketing out. Knowing

Boris Ostrovsky [00:29:06]:
what software

John Clendenning [00:29:07]:
they wanna use and knowing and scripts and how to answer the phone and why Exactly. Like, again, I always talk about the foundation of a in our in our blueprint for success training. The foundation of any great business, again, is your compelling sales proposition. When you when you buy into a franchise or a story, you’ve already got that. You’ve got your risk reversal guarantee. What do you guarantee the audience that is, you know, the the your your clientele? What do you what do you guarantee them that actually stands out and mean something? That’s a risk revert. It becomes a marketing message. Right? So when you you either have to think of that of your own on your own when you’re an independent, or that’s what a that’s what an operation when you buy into a franchise or a licensing should give you.

John Clendenning [00:29:44]:
You’ve got your founder story. Well, sort of like, well, the company started this way. I joined it because of this. There’s your founder story. Right? And then the other thing you all need, the 4th piece of your brand built at your your your so your foundation is the brand. You have to have a brand message and colors and logos and story and wording that fits and targets your ideal target customer. So somebody has to think through, and, again, if you’re starting your own business or if you’re already in business and, you’re hearing this going, John, I’ve done none of that. If you’ve missed the foundation of running before again, as Boris just said, if you Masters the foundation, you can’t the entire rest of the business you’ve built is on a is on a house of cards.

John Clendenning [00:30:22]:
It’s it’s because the foundation doesn’t support your lead outreach. It doesn’t support your service delivery. It doesn’t support your follow-up, your repeat, and referral marketing because you don’t have those pieces. So, you know, I do like I I I’ve owned franchises over the years, good ones and bad ones. I’ve been in bunch of different franchise. I’ve owned independent businesses. And, again, weighing both, I would actually be a person you know, there’s probably an age related thing to that, but I would rather buy an existing business, and either runs well and just take it over, boom, turnkey, or buy an existing business that’s mostly run well that needs a bit bit of tweaking. If I was buying an independent and not into a franchise, I would buy something that that I could go in and go, okay.

John Clendenning [00:31:04]:
That’s good. That’s good. All of this needs fixed, but we’ve got starting point and revenue coming in and a and a business model already in place. Let’s let’s take that proven model and make, you know, make it better if it was an independent or if it’s a franchise. Let’s take that proven model and add my personality and flair and love of my own local community to that business model and join the chamber and join the BNIs and go tell everybody my story and knock on doors and go to condos and follow the plan and build the business, hire the right people, train them the right way with the weekly meetings. If I’ve never run one, I got a plan on how to run a weekly meeting and keep people and give keep people accountable and that kind of stuff. So yeah. And, again, not meant to be a sales pitch for the the franchise, kind of a sales pitch for the franchise because it if you’ve got that story figured out, then buying into it is good.

John Clendenning [00:31:51]:
If you if you’re an independent trying to grow your business watching this this carpet cleaning, maid cleaning, anything, these are all the things of working on your business versus in it that Boris has already done. This is Michael Gerber’s E Myth 101 and all of that other training that if you’re not reading and learning and listening to audio and going, oh, that’s a great one. Let me put that on my action plan and having 90 day windows of implementing things and sprints and all. If you’re not doing any of that, you’re literally just running year 1 over and over. Oh, the economy went up. Oh, the economy went John, and you’re not actually generating that lifestyle business that allows you to try.

Boris Ostrovsky [00:32:30]:
Rat race, especially if you’re in the pan Cleaner. Right? Like, I I belong to a couple of those groups on Facebook, you know, where you where they have, you know, in the industry. And I see that people, you know Yeah. People struggling. People struggling. People struggle with clients, with customer service, you know, juggling many things at once. Yeah. Trying to, you know, trying to do sales, trying to do customer service, trying to do the Cleaner.

Boris Ostrovsky [00:32:51]:
It’s just too much. It’s a big you know, if you want it to run well like a well oiled machine, you need, you know, you need the foundation. Absolutely.

John Clendenning [00:32:57]:
You do. Yeah. You need to target your ideal customer, who they are.

Boris Ostrovsky [00:33:00]:
And it’s the way of thinking, really. It is. It’s it’s a lot of it is the way of thinking. Right? So a lot of a lot of, like, this this is not for everybody. The way I do you know, it’s not I’m not only you know, the the potential franchisee is not only interviewing me, but I’m interviewing them just as much, if not more. Right? Yeah. Because it’s in my best interest, you know, to have a successful franchisee. And if I see that the the prospect doesn’t have the you know, is not willing to learn or is not willing to change the mentality,

John Clendenning [00:33:32]:
of the

Boris Ostrovsky [00:33:32]:
way, you know, the way we’re trying to, you know, the way the way the way we’re trying to communicate it, it’s probably not gonna work. But you know? So we’re looking for the right people and, you know, hopefully, it’s the right business.

John Clendenning [00:33:42]:
Yeah. And the right people, as you as you said. The right people. Like, 90% of what happens to us is between our ears. Right? Sure. You know, was it Woody Allen who said, you know, like, 80 or 90% is just showing up, the rest of, you know, kind of ideas. So it’s like, yeah, if you’ve got something in place and they they actually just do it and do it and do it.

Boris Ostrovsky [00:33:58]:
Trust the system. You trust

John Clendenning [00:33:58]:
the system. If you

Boris Ostrovsky [00:33:59]:
trust the system, that’s fine. If you’re a control freak that needs to micromanage everything, it’s probably not for you, which is any you will I mean, you’d be a great, you know, you’d be a great,

John Clendenning [00:34:08]:
solo company or something like that if you like to micromanage that.

Boris Ostrovsky [00:34:11]:
But you can’t you can’t really scale it. You can’t really scale it. You can run a successful store maybe, like a neighborhood in a neighborhood, you know, where you have to be there 18 hours a day. But that’s that’s not what we’re trying to I mean, there’s nothing wrong against those hardworking people, but that’s not really what we’re trying to, you know, bring to the world.

John Clendenning [00:34:25]:
And that’s yeah. No. I appreciate it. I think we’ve had a great conversation. We talk about telling a different story, building a different business, and then how that foundation built something that is now franchising with, like, your your own personal story. So, I think that’s a good place to wrap. What I always like to do at the end is just ask, you know, any parting advice, you know, just any any any missing little nuggets for for for for young entrepreneurs or people looking to sort of, you know, get into the world of of doing what you did and owning their own business and just, you know, kinda doing that kinda thing?

Boris Ostrovsky [00:34:58]:
Yeah. I the biggest advice that I would probably give is to build a system, right, in your business, build a system. Be lazy in a good way. Yeah. I I hope people understand what I mean. Right? Yep. Being lazy means that, you know, you build a system that is that is working for you, not you working for the system.

John Clendenning [00:35:15]:

Boris Ostrovsky [00:35:15]:
Right? Because that way, you’ll be putting out fires all day long, and you will not have time to grow, and you will have not time for yourself and for your family and for your friends. Right?

John Clendenning [00:35:23]:

Boris Ostrovsky [00:35:23]:
You build a system, you know, with a, with a goal of the self sufficient, well oiled machine. Yeah. And there are tools that I have that can you know, that you know, we go into that probably for a week long training, but Yeah. You know, specific specific, specific tools and and, know how on how to do that. Right?

John Clendenning [00:35:46]:
No. That’s awesome. And I think that’s yeah. That that’s awesome advice that the building systems and working systems is the is the way to go for sure. Yeah. And it’s obviously my business when I I was 23, 24 years old when I started and didn’t know that stuff, had to learn what I I didn’t know what I didn’t know. And when I learned it, I went, holy crap, and started putting it in place and been a journey ever since. You found the same path and and did and has made made the success that you’ve got as well.

John Clendenning [00:36:12]:
So, yeah. So, just as a as a final wrap, if anybody wants to reach out to you because you do actually have something for the reach out for if they’re interested, if, you know, if this helped them build their own current business, yay, if they’re thinking, maybe I should reach out to Boris about what he’s doing. What’s the best place for people to get ahold of you and and see what’s available in this whole franchise world that’s starting up?

Boris Ostrovsky [00:36:33]:
Yeah. Absolutely. So, we have a we have a we have our cleaning website, which is Cleaner .com, and there’s a franchising website. Right? It’s VepoClean Yeah. There’s a form there’s a form on that, on that, on that website. Yep. Just fill out a form, and, a very nice gentleman by the by the name of Braden, he will reach out and, you know, take it from there.

Boris Ostrovsky [00:36:53]:
Yeah. But it’s, Cleaner

John Clendenning [00:36:57]:
Perfect. No. I appreciate that. So yeah. So anybody listening, definitely take a look at that kind of stuff. And even if you’re just running your own cleaning business of some sort, carpet made, anything like that, take a look at at beppel Cleaner. Look at the u the way that story and that foundation is now told on the website, feels and looks differently. Start thinking and the personalization, every picture on that website, pretty much every single almost every single picture is authentic real staff.

John Clendenning [00:37:22]:
They’re, you know, they’re not models, and, you know, they’re you know, some of them look like models. There there’s some some, you know, but they’re well done pictures, but it’s it’s the staff of the company letting the customer feel what it’s gonna look like to have them in the home, letting the potential customers start the journey in their mind before they they show up. All of these are little marketing tricks and tips that we talk about all the time that that actually are available in the book and stuff like that as well. Just thought processes to put that through your marketing, and Boris has nailed that really, really well. And we’ve enjoyed helping him with some of the stuff that we can help with over the last couple years as well. But, really appreciate the chat today, Boris. Thanks so much. I know everybody’s gonna get a ton out of this, and I hope a bunch of people reach out to you to to learn a little bit more about the, the franchising as well.

John Clendenning [00:38:04]:
Thanks so much, man.

Boris Ostrovsky [00:38:04]:
Thanks, John. Just just a one final point is that, you know, your carpet Cleaner, obviously, your you know, a lot of your audience are carpet Cleaner. So we, you know, so we, for the past 2 years, we’ll we’ll leverage main service to, you know, to market carpet cleaning, and you can do the same thing. Right? Yeah. You can go from carpet cleaning customers to the main service customers. I mean, it’s, we

John Clendenning [00:38:23]:
It’s a great expansion. It’s the same product.

Boris Ostrovsky [00:38:25]:
Professional carpet cleaning, which is Yeah. You know, we’re the only company in the area. We’re the only ones because I did a lot of a lot of shopping for my own building.

John Clendenning [00:38:32]:
Yep. We’re

Boris Ostrovsky [00:38:32]:
the only company in the area that’s I r I I RC certified. Yeah. Yeah. Nobody bothers. Nobody bothers. It’s amazing. That’s mind boggling to me. So It

John Clendenning [00:38:41]:
is. And it gives us

Boris Ostrovsky [00:38:42]:
the best in the service in the carpet Cleaner, and we’re we’re the best in both worlds. So Yeah. No. All and

John Clendenning [00:38:47]:
then, yeah, there is a synergy with growth. There’s sometimes you in a in a community, you can go deep into the one and build the business. Other times, you go wide and you add other components as well like you’ve done. So no. No. That’s great. Yeah. We do get a mix.

John Clendenning [00:38:59]:
A lot of carpet cleaners, but we made services as well. So it’s a good mix of cleaning and stuff like we even get some people that own janitorial companies and all that stuff and pressure washers watching the podcast. I get messages from all of those. So any of you guys, you you there’s a bunch of nuggets here that you’ve heard from us a bunch of times that Boris has just, you know, reiterated and said, hey. It’s worked for him as well. So hopefully, you took a lot out of this, and I really appreciate it, Boris. As always, thanks so much, brother. And, yeah, till next time, everybody.

John Clendenning [00:39:24]:
Take care, and Carpet

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