Top 8 Carpet Cleaning Marketing Ideas To Grow Your Business FAST

by John Clendenning | May 12, 2022 | Grow Your Carpet Cleaning Business

Carpet cleaning can be a rewarding business “IF” you can generate consistent leads to fill out the schedule for you and your crews. It’s one of the many reasons there constantly appear to be a lot of brand-new carpet cleaners coming into the business. In order to continue to gain direct exposure to new clients, staying current with fresh carpet cleaning marketing ideas can help bring your business the attention it deserves.

In this article, I’ll share eight of the leading carpet cleaning marketing ideas to help your business increase your visibility, income, and brand reputation.

Beginning a carpet cleaning business has a relatively low entry cost, and high-profit margins, and with nearly $5.4 billion in industry income to fight over, it’s a service to get into.

Still, the reality is some 95% of cleaning and janitorial businesses stop working within their very first year of operation (according to information from the International Janitorial Services Association.)

– EEEK!!  If you want your guarantee your business can keep flourishing, follow along. We’ve assembled eight carpet cleaning marketing ideas to help do simply that.

1. Choose a specialty and tap into conventional marketing methods

One of the best ways to make sure your carpet cleaning company is in the 5% that make it past the very first year is to specialize in a niche. Picking a specialty, like high-end residential carpet cleaning, for example, can considerably increase your chances of success.

Not just will there be fewer competitors than trying to be a discount cleaner, but you will also have an easier time ranking in search engines for crucial keywords.

Also, do not hesitate to utilize conventional marketing approaches to promote your specific niche services, as many are still very effective. From flyers, direct mail, and yard signs to professionally wrapping your vans with your logo and eye-catching design and phone number – just remember, not all marketing needs to be online.

However, the most reliable marketing strategies nowadays are going to attract customers who are looking online for services.

2. Start content marketing to create inbound leads.

Another leading carpet cleaning marketing approach is using content marketing. Content marketing has to do with developing and sharing quality, informative content online. This kind of content is produced to inform your audience and generate consistent inbound leads.

From big to small, every carpet cleaning business should have a quality, well-optimized website. Part of what makes a website great or not is the content. In specific, adding a blog, and project pages to your website can assist produce inbound leads, improve your organic web traffic, and improve your professional image.

For example, Chem-Dry is one of the biggest carpet cleaning businesses in the United States. They have a substantial blog site where they share tips in different locations, from cleaning to green living and allergies.

Their blog helps establish them as a market leader and attracts leads from customers who are looking for carpet cleaning recommendations. Even smaller carpet cleaning services will gain from adding regular, informative, and helpful content to their website.

Nowadays 77% of companies have a content method according to data from studies by SEMrush, so do not get left behind. Start a blog, create a weekly content plan and watch the increase in your incoming leads in a short period of time!

The secret behind a successful content strategy is search engine optimization (SEO). Without creating blogs, videos, and other content that will appear on Google, new clients will not be able to find you when they are searching online!

3. Produce and optimize your Google Business Profile (GBP) for local SEO

Before starting your blog, you need to develop your presence online so customers can discover your business. The very best way to do that is with local SEO and an optimized Google Business Profile (formerly called Google My Business or GMB)

Local SEO is the procedure of increasing your service’s visibility in local searches and on Google Maps. This all starts with a great GBP. GBP enables Google to include your company in local search results.

The local results box appears above natural search results, but below paid advertisements. Since Google Maps listings are used by many consumers to find local service providers, landing a spot in these search results can cause constant incoming leads from consumers trying to find a carpet cleaning service.

However, there are pages and pages of local results. If you wish to get to one of those top 3 spots that show up on page one of the search results, you’ll require local SEO services and an in-depth small business SEO strategy.

4. Request and react to reviews

Often new carpet cleaning services are too shy when it comes to asking for reviews, even when they do an excellent job. Do not be shy! A good amount of consumers nowadays will leave a review if asked.

Reviews are incredibly valuable these days, especially for local services. In truth, according to data from the research firm BIA/Kelsey, 97% of people check out reviews for local organizations. Plus, according to Google, “high-quality, favorable reviews from your clients will improve your organization’s visibility” for local searches.

Not just that, however, Google also states you’ll need to respond to reviews consistently to improve your rankings in local search results and on Google Maps for essential keywords. “Responding to reviews shows that you value your clients and the feedback that they leave about your service.”

5. Build your local consumer base with citations in business directories

Developing a local client base takes some time, effective marketing, and constant quality services. Nevertheless, if you do not have that time, you can conserve years of work building a consumer base with local SEO to increase inbound leads.

One of the leading strategies in local SEO is building citations in service directory sites. Citations are online references to a service that note your company’s name, address, and phone number (NAP) to potential clients. This can also consist of a link, map, and more, depending upon the directory site.

A great deal of carpet cleaning companies like to get citations from general business directories like the Better Business Bureau. These citations are solid lead generators. Meaning, that these citations help to enhance your professional image, and improve your business’s local SEO.

Other carpet cleaning businesses use more industry-specific carpet cleaning directory sites to secure citations. These are typically totally free, and while the traffic to their websites is much lower, they supply more relevant recommendations and a backlink. Backlinks are essential in determining your company’s position in local and organic search results.

6. Get published in online publications and press to enhance your online presence

Getting published in online publications and news sites is among the strongest methods to improve your online presence.

Why?

Online publications will supply a backlink to improve your website’s domain authority. A backlink is a link from one website back to yours. These backlinks will help you rank in the top spots in search engines for important keywords. The higher you rank for appropriate keywords, the more organic traffic your site will receive. More organic traffic = more sales.

If you’re interested in getting published in an online carpet cleaning blog, or in having a story about your organization included in an online publication, contact our team for more information.

7. Usage local social networks groups to market your services

One of the best methods to promote your carpet cleaning business is on local social bulletin boards. These can be community or neighborhood groups, where homeowners near you are constantly trying to find quality services.

We have clients who we’ve shown how to generate thousands of dollars per week simply by posting in their local community  groups on Facebook

It can be a very easy to deploy strategy:

1. First, make a case-study post with before and after shots of the carpet cleaning work being done and the great results achieved.
2. In the post copy, just mention how happy you are with the results you or your team achieved on a recent job.
3. Add in a testimonial that you received from your client thanking you for your great work.
4. Do NOT make it a promotional pitch… position this as just a share of a great outcome.
5. Then reply to everyone who engages with the post – and direct message those who ask for more information or want a quote.

The instant connection with potential customers is one of the reasons why you ought to consider using social media.

Even if you don’t have the time to post every day, the tiniest of social media efforts can yield big rewards. And a quality social media presence can generate a flow of hot leads and creates a professional image for your company.

8. Use a checklist to guarantee you have your digital presence set up right

Finally, one of the most vital parts of carpet cleaning marketing ideas or strategies in our modern-day world is making sure you have your total digital marketing set up to maximize your online presence. That way you can attract organic traffic and also convert that traffic into paying customers.

We provide a lot of free resources to help carpet cleaners market and grow their business, including our Ultimate Internet Marketing Checklist for Carpet Cleaners.  By investing the time into creating your marketing plan, and getting the help you need from seasoned carpet cleaning marketing experts, you will be well on your way to establishing a fun, successful, and very lucrative cleaning business in no time.

How To Start A Carpet Cleaning Company

by John Clendenning | Jan 31, 2022 | Grow Your Carpet Cleaning Business

If you want to generate income working for yourself and be your own boss, start a carpet cleaning company… it can be a rewarding business to enter. When you launch a service business there are 2 crucial elements that you require, a service to sell and somebody who’s ready to purchase it. Carpet cleaning is not brain surgery but does need knowledge on general carpet cleaning, stain removal, and knowing the constraints of what your equipment can deal with.

There are 3 main types of carpet cleaning; dry foam and encapsulation carpet cleaning, liquid extraction carpet cleaning, and hybrid – using both a bonnet or something similar to thoroughly scrub the cleaner into the carpet followed by a liquid extraction rinse. Most carpet cleaners use the liquid extraction approach because it is most economical. When beginning your company you should start by drafting a solid business plan to know what you need to invest in financially, what you need to learn, what time investment you will need to get your business off the ground, and how you expect to gain customers. To establish a carpet cleaning service you must have cash for a start-up because your business is equipment-based and will also need time and money investment for marketing so your potential customers can find you in the places they are looking for services you will offer.

When you initially go to buy carpet cleaning equipment you’ll be surprised at how many different types of extraction equipment is offered.

To source carpet cleaning equipment it is a good idea to shop at local cleaning and janitorial equipment suppliers and look online at carpet cleaning supply websites. There are numerous kinds of carpet cleaning systems readily available, a few of these types include carpet spotters, portable carpet extractors, and truck mount carpet extractor units.

Carpet spotter units are made for cleaning smaller spaces and locations like automobiles, boats, and some furniture. Carpet spotters are also great at eliminating small spills and stains and are light and easy to transport. A great method to expand what you use in your carpet cleaning company is to provide mobile car detailing. Mobile car detailing is quickly catching on and people will pay excellent money for this extra service.

Portable carpet extractors are what you are probably going to be looking at if you’re simply starting in the carpet cleaning market due to their lower cost.

There are two kinds of portable carpet extractors, tank and wand units, and portable walk behind. Tank systems are the best if you are going to be cleaning a lot of carpets regularly. Tank units enable you to connect carpet wand tools for a range of jobs and are the most versatile. Tank extractors likewise will have heaters to warm up the solution to acceptable temperatures necessary to remove more oils and soils, providing cleaner carpets as a result. These portable carpet extractors normally vary in cost from $1200 to $7000 dollars new and are available with numerous choices.

The 3rd kind of carpet extraction unit is the truck mount. Having a truck mount unit is often considered the supreme way to go. Truck mount carpet extractors are installed in a truck, van, or trailer and include huge suction motors that either have their own motors or run off of the vehicle’s own power. Truck install carpet extractors include much higher solution heating temperatures, which can be beneficial the farther away from the truck you are running your solution hoses.

Truck-installed units are usually self-contained so both the solution tank and the waste liquid tank are contained within the automobile. Truck mount setups can range anywhere from $10,000 to $60,000 dollars depending upon the alternatives you pick. If you are starting out in the carpet cleaning business a used truck mount system may be a fantastic way to go.

The standard equipment required to begin your carpet cleaning service is a van to get to your carpet cleaning locations, a carpet extraction system, and carpet cleaning chemicals and cleaning materials. After you have actually acquired all your cleaning equipment it’s time to get trained, certified, and insured. It is not advised that you clean somebody else’s carpets with out insurance and most people who hire you will need proof that you are insured and bonded for their own security. Knowledge of carpet cleaning techniques, chemistry and methods is required if you are serious about making this a viable business. There are many books and online training courses provided by industry experts, associations, and equipment manufacturers that are dedicated to carpet cleaning from which you can acquire an understanding of the carpet cleaning industry.

After you have found and experimented with your own equipment it’s time to get some clients. A fantastic method to learn and get experience is to clean your buddies and loved ones’ carpet totally free or at a discounted rate. This is a great method to acquire experience and knowledge about carpet cleaning and sometimes finding out by making errors is the very best way to improve your carpet cleaning abilities. One of the most cost-effective methods to get your first few clients is by networking. Inform people about your carpet cleaning undertakings and ask them to help you get the word out.  But this will only take you so far, and after a few weeks, you will likely tap all of your direct networking options.

Creating your professional online presence immediately out of the gate has actually become a necessary aspect to starting a new, local service business. Getting your company signed up and listed on the search engine like Google, Yahoo, and Bing, and on the various online directories, creating an engaging, personalized website, and generating genuine customer reviews needs to be your #1 goals in your very first month of service.

Distributing flyers, door hangers, and other “bootstrap” marketing strategies will also help to get the ball rolling, however having a budget planned in advance to run paid online advertising in places like Google Ads, Local Service Ads and Facebook ads is an excellent choice because you can target particular individuals who might be interested in your service and restrict your ads to only those specific communities you service.

When you first start out, you may need to use some incentives and deals, even if you are breaking even on the actual carpet cleaning expenses of the job, to help establish your trustworthiness, generate much-needed reviews, and get the word out that you are in business and do good work.  If you do a terrific job, communicate well and deliver a “remarkable” service (i.e so good people are willing to remark to others about you). then word will spread quickly.

When you are cleaning your clients’ carpets it is very important that you look and act very professionally. Clean, professional-looking equipment, uniformed staff members (i.e no jeans and tshits – think of what a national franchise service would show up looking like, and model that), professionally signed vans, professional-looking handouts, invoices and so on all help set the stage that you are a legitimate service and this will provide your client with confidence that they have hired the best company.

Remember that you are in somebody else’s home and that you are being paid as a service to clean their carpets. They demand courtesy, respect and honesty above all else.

Before starting to clean your clients’ carpets, have them show you all the problem areas and let them understand if it is possible to get specific stains and troubled areas looking better. Lots of people think that expert carpet cleaners can eliminate every stain from their carpeting however this is not true due to the fact that some spots can be ground in and irreversible.

It’s ok to let the customer know if you are unable to eliminate a stain if it is indeed permanent. After you are done cleaning the carpets take the customer around and show them any problem areas prior to you leaving. Describe to them why you can’t get the stain out and what other treatments such as dying can be done to the carpet. Make certain before you leave that the customer is 100% happy with your work  – just like excellent carpet cleaning spreads by word of mouth, news of a bad carpet cleaning experience will spread even quicker and could give you a bad reputation in your local community – or worse – a negative online review 🙁

Finally, make sure to keep a database of ALL your customers and leads that come in so you can follow up with them at least once a quarter by physical mail, e-mail, and phone (i.e. choose ALL of these methods, NOT just email because it’s the easiest and cheapest one) to see if your cleaning services are needed once again in their home or office and to invite them to refer you to their friends and family.  Gradually you will build up repeat customers to add to your new customers and grow your revenue.  If you have put into your business plan the requirement to reinvest at least 15% of your gross revenue back into your marketing and map that out effectively, over time your carpet cleaning business will grow and expand into a solid, satisfying, and profitable business that can weather market fluctuations and downturns and thrive for years to come.