The 2026 Carpet Cleaning Benchmark Report: 20 Numbers That Separate Top Operators From Typical Ones

Key Takeaways

• The typical carpet cleaning business books 25–35% of new-customer calls; top operators book more than half on the same phone, with the same trucks and the same ad spend.
• Average residential job value is about $180 for a typical operator and $450–$600 or more for a package-priced one — a 2.5× gap that has nothing to do with the quality of the cleaning.
• For most carpet cleaners, customer lifetime value is the first job: under $1,000, one or two visits ever, against $7,500–$20,000 for operators who rebook on a schedule.
• Top operators deliberately pay more per phone call than typical operators do, and still end up with a lower cost per booked customer, because booking rate and repeat business dilute the blend.
• You do not double a carpet cleaning business by doubling leads; you double it by raising what each customer is worth before, during and after the sale, then adding leads to a better engine.

Three Numbers That Frame the Whole Report

Average residential job value is $180 for a typical operator and $450–$600+ for a top operator. Same truck, same town, roughly two and a half times the ticket. The gap is packaging and pricing, not cleaning quality.

Customer lifetime value is under $1,000 for a typical operator and $7,500–$20,000 for a top operator. For most carpet cleaners, lifetime value is the first job — one visit, maybe two, and the relationship is over.

Revenue per truck is $100,000–$190,000 a year for a typical operator and $250,000+ for a top operator. The top operator usually gets there on fewer jobs, not more — bigger tickets, not busier days.

Those three rows sit at opposite ends of the same business. The eighteen rows between them explain how one becomes the other.

The 2026 Carpet Cleaning Benchmark Report: All 20 KPIs

Twenty KPIs, grouped by where they live in the business. “Typical operator” is what most owner-operated carpet cleaning businesses run today. “Top operators” is what the leading cleaner in a given market runs — the business with the premium brand, the premium prices and the calendar booked out weeks ahead. At Carpet Cleaner Marketing Masters we call that operator the Best Known Cleaner in their market, and this report is the numeric portrait of one.

Methodology: Where These Numbers Come From

What this is: operator-experience benchmarks, stated as ranges. Source: thirty-five years running cleaning businesses — window cleaning, janitorial, and a multi-van, multi-territory Chem-Dry franchise operation — plus the hundreds of carpet and home cleaning companies worked with and coached through Carpet Cleaner Marketing Masters and Blueprint4Success. Period: current as of 2026. Geography: United States and Canada, residential carpet cleaning. What this is not: a survey. There is no respondent sample behind these ranges, and we will not present them as though there were.

Where a real outside data point exists it is cited under the relevant KPI and named: Invoca’s call benchmarks, ServiceTitan’s booking-rate data, Hatch’s speed-to-lead analysis, Jobber’s home-service trends survey, Chem-Dry’s franchise disclosure document, ServiceMonster’s repeat-rate guidance, Cleanfax’s benchmarking survey, BrightLocal’s review survey, WordStream’s paid-search benchmarks, and Angi’s consumer pricing guide. Where no such data point exists, we say so rather than dressing an estimate as a statistic. The “carpet cleaning industry statistics” pages that currently rank on Google are, for the most part, unsourced content-farm numbers, and none of them are used here.

A 2027 edition backed by submitted operator data is in progress. If your own numbers differ from these, good — measure them. This table is not meant to be argued with. It is meant to be beaten.

How Much Does a Carpet Cleaning Business Make?

A typical carpet cleaning truck produces $100,000–$190,000 a year. A top operator’s truck produces $250,000 or more. Owner income follows the truck count and every number below it. An owner-operator running one truck in the typical range takes home a technician’s wage and a little more; an owner running two or three trucks in the top range owns a business.

Two outside reference points. Chem-Dry’s FY2024 franchise disclosure document reports roughly $120,000 average revenue per franchise licence, with a median near $100,000 and the top quartile above $156,000 — a wide spread inside a single brand running a single playbook, which tells you the operator matters more than the system. Cleanfax’s 2025 Carpet & Floor Cleaning Benchmarking Survey found 71% of respondents grossing over $125,000, and 55% of owners still doing the physical cleaning themselves.

The rest of this report answers why one truck produces $120,000 and another produces $250,000. It is not the equipment and it is not the market.

Before the Sale: The Intake KPIs

These nine move fastest and cost the most per day ignored. Most cleaners never look at them, because the phone rings, jobs get done, and that feels like enough.

1. What Is a Good Call Answer Rate for a Carpet Cleaning Business?

Benchmark: ~50–65% typical · 95%+ top operators.
Formula: calls answered by a human, or by a trained AI agent that can book, ÷ total inbound calls.

Invoca’s 2026 home-services benchmark, built on 70 million calls, puts the share of inbound calls answered by a person at 52%; the 2025 edition had it at 61%. That matches carpet cleaning: half to two-thirds of calls reach a human. The rest hit the voicemail of a technician who is mid-job with a wand in his hand. Top operators answer 95% or better — not because the owner answers every call, but because the owner stopped being the only one who could. A trained CSR, a remote answering partner, or a properly built AI voice agent that can quote ranges and book the slot all solve it. Every unanswered call is a homeowner dialling the next name on Google Maps, and in most markets the next name picks up.

2. What Is a Good Call Booking Rate for a Carpet Cleaning Business?

Benchmark: 25–35% typical · 50%+ top operators, peaking toward 60%.
Formula: new-customer jobs booked ÷ new-customer calls answered.

ServiceTitan’s data across more than 3,000 trades businesses found an average booking rate of 42%, but the number that matters is the split by size: shops with fewer than five technicians booked just 24% of calls. That is the typical carpet cleaner — 25–35% on a good week, and lower than most owners expect once they actually record and count. Invoca found 55% of home-service businesses never ask for the booking at all. Top operators run above 50%, and the best-scripted push toward 60% on new-customer calls. The lift comes from a phone script that leads with the caller’s problem rather than the price per room, from asking for the appointment every time, and from recording calls so the owner can coach whoever answers. This is the cheapest revenue in the business: same phone, same trucks, same ad spend, nearly double the jobs.

3. How Fast Should a Carpet Cleaner Respond to a Web Lead?

Benchmark: hours or next day typical · under 5 minutes top operators.
Formula: time from a web form, chat or message arriving to the first human or automated response.

Hatch analysed 132,188 follow-up campaigns and found 88% of contractors take longer than five minutes to respond to a new lead; the two most common response times were about thirty minutes and the next day. Jobber’s 2026 survey found cleaning pros are the fastest trade, with 26% replying within the hour — which still means three in four do not. Top operators respond in under five minutes every time because a system does it: an instant text back, a booking link, and a human follow-up behind it. A web lead is a homeowner on the couch with three tabs open. Whoever texts first usually wins the job.

4. What Percentage of Web Leads Should Convert to Booked Jobs?

Benchmark: ~10–15% typical · 30%+ top operators.
Formula: jobs booked ÷ web forms and chats received.

Typical cleaners convert 10–15% of web leads, mostly because of the speed problem above and because nobody follows up past the first attempt. Jobber’s data shows a five-touch automated follow-up sequence lifts close rates on unconverted estimates by 8 to 12 points — automation alone, before anyone picks up the phone. Top operators reach 30% or better because every lead gets a fast response and a follow-up sequence that does not quit after one try.

5. How Many Lead Sources Should a Carpet Cleaning Business Have?

Benchmark: 1–3 typical · 20–40 top operators.
Formula: count the distinct sources that produced a booked job last quarter.

One lead source is not a marketing system. It is one pole in the water. The typical operator has one to three — Google Ads or Google Local Services Ads, some word of mouth, maybe a lead-generation platform they resent paying. When the one pole stops producing, the whole business feels it. That is not a lead problem; it is a fragility problem. Top operators run 20 to 40 poles: Google Business Profile and Maps, organic search, AI search, paid ads, the past-customer database, referral partners such as realtors, property managers and flooring retailers, reviews as a visibility asset, neighbourhood magazines, social proof, and seasonal campaigns. Not all of them are big. Together they make the brand familiar before anyone clicks an ad, and that familiarity is what makes every other pole work better.

6. How Much Should a Carpet Cleaning Business Spend on Marketing?

Benchmark: 3–5% of revenue typical, spent reactively · 15–20% top operators, budgeted across every channel.
Formula: total marketing spend — including database, referral-partner and brand programmes — ÷ revenue.

Typical operators spend 3–5% of revenue on marketing, and they spend it reactively: when the schedule opens up, they boost a post or throw money at Google Ads. Top operators invest 15–20% of revenue, closer to 20 in growth mode, budgeted in advance across online, offline, database, referral and brand-awareness programmes. The difference is not only the size of the number. It is the verb. One group is spending; the other is investing in an engine and measuring what it returns.

7. What Should a Carpet Cleaner Pay Per Phone Call?

Benchmark: $35–$60 typical · $50–$100+ top operators, deliberately.
Formula: paid channel spend ÷ inbound calls generated by that channel.

This is the one row in the report that runs backwards, and it is worth understanding before you score yourself on it.

A typical carpet cleaner pays $40–$60 for a call from Google Local Services Ads and $35–$55 for one from Google Ads — and believes the number should be closer to $20. It never has been. WordStream’s 2025 benchmarks put cost per lead across home and home improvement at about $91. So the typical operator concludes marketing does not work, cuts the budget, and blames the platform.

Top operators pay more. They will take a $100 call and be glad of it, because a $500 average ticket and a $10,000 lifetime customer carry that cost easily. They are not being extravagant; they are reading rows 10 and 17 and bidding accordingly. The typical operator is not being frugal either — he is priced out of his own market by an average job of $180 and a customer who never returns.

8. What Does It Actually Cost to Get a Carpet Cleaning Customer?

Benchmark: $120–$200 typical and rising · $40–$90 top operators and falling.
Formula: total marketing spend across all channels ÷ all booked jobs. Not per channel. Not per lead. Everything, divided by everything.

Here is the part almost nobody in the industry has run. Cost per call is not cost per customer; booking rate is the bridge between them, and it does more work than any ad setting.

Take a $45 call. At a typical 30% booking rate, that is $150 per booked job. At a top operator’s 55% booking rate, the same $45 call becomes $82 per booked job. Same click, same market, same price per call, and the cost of a job is nearly halved — with no change whatsoever to the advertising.

Then blend it across every channel. When 60% of a top operator’s jobs arrive through repeat customers and referrals at almost no acquisition cost, the all-in average collapses: roughly $39 per booked job, against roughly $121 for a typical operator whose work is 80% freshly bought every month. And the two numbers move in opposite directions over time. The typical operator’s blended cost rises, because he is renting every customer he has. The top operator’s falls, because search rankings, reviews, brand recognition and a living database are assets that compound.

Which produces the sentence worth taping to the wall: the cleaner paying the most per phone call has the lowest cost of getting a customer.

9. How Many Google Reviews Should a Carpet Cleaner Get Per Month?

Benchmark: 1–3 typical · 8–15+ top operators.
Formula: new 4- and 5-star Google reviews per month.

The typical cleaner gets one to three, when they remember to ask. Top operators generate 8 to 15 or more every month because asking is built into the job close and the follow-up sequence rather than being a favour the owner requests when it occurs to him. BrightLocal’s 2025 Local Consumer Review Survey found 40% of consumers are most likely to leave a review when asked by email; Jobber’s data puts top-performing home-service businesses at 4.5 stars or better with 50-plus reviews. Review velocity is what moves Google Maps rankings, and it is the cheapest trust a cleaning business will ever buy.

During the Sale: The Number on the Invoice

This is where the first 2× lives. Same customer, same truck, more revenue per visit.

10. What Is the Average Carpet Cleaning Job Worth?

Benchmark: ~$180 typical · $450–$600+ top operators.
Formula: residential revenue ÷ residential jobs.

Consumer pricing guides such as Angi put the national average carpet cleaning ticket at about $183. That is the typical operator: three rooms and a hall, priced per room, competing with the coupon guy. Chem-Dry’s franchise disclosure document reports an average job around $449, with top-decile franchisees near $494 — evidence that a premium-positioned brand in the same category runs roughly two and a half times the ticket. Top operators average $450 to $600 or more per residential job. The mechanism is packaging: Good, Better and Best options presented on every job, where the middle and upper packages include protector, deodoriser and spot treatment as a matter of course. Most customers choose the middle or the top. Two cleaners, same truck, same town — one averages $180 a job, the other $540. The difference is not the cleaning.

11. What Protector Attach Rate Should a Carpet Cleaner Expect?

Benchmark: under 20% typical · 60% top operators.
Formula: jobs that include protector, or another core add-on, ÷ total jobs.

The industry line is that you can reach about 20% protector attach if you ask every time. Most technicians do not ask every time, so the typical number sits under 20%. Cleanfax’s benchmarking survey found only 2% of operators include protection in their base price — it is almost always an add-on, which means it is almost always an ask. Top operators run 60% without a hard sell, because package pricing does the asking: when protector is a component of the two packages most customers choose, the attach rate stops depending on whether the technician felt like raising it. Protector is also among the highest-margin items on the truck. This one row is worth tens of thousands a year per truck.

12. What Return Should the First Job Make on Acquisition Cost?

Benchmark: 2:1 typical · 3:1 minimum top operators.
Formula: revenue from a new customer’s first job ÷ what it cost to acquire them.

A typical cleaner, when the math gets run at all, is at about 2:1 on the first job — a $180 job on $90 of acquisition cost. That is survivable, but it leaves nothing for growth and makes every marketing decision feel like a gamble. Top operators hold 3:1 minimum on the first job: a $500 package on $165 or less to acquire. Same acquisition cost, bigger first job. And as the next section shows, the first job is the least valuable part of a customer.

After the Sale: What the Customer Is Worth

Most cleaners have never measured any of these six. This is the 4× step, and it is where the gap becomes permanent.

13. What Repeat Rate Should a Carpet Cleaner Aim For?

Benchmark: 10–15% typical, by luck · 60%+ top operators.
Formula: customers who came back for at least one more job ÷ total customers. Count customers, not jobs.

The typical carpet cleaner’s repeat rate is 10–15%, and it happens by accident. The customer remembers the name, or finds the invoice, or receives the one “it’s been six months” text the owner sends when things are slow. There is no nurture and no reactivation; after roughly 24 months the customer is functionally gone. ServiceMonster, the CRM built for this industry, calls 40–60% a healthy repeat rate — measured among operators who already run a CRM and track it, which is not the typical cleaner and skews that band high. Top operators reach 60% or better, not because their customers are more loyal but because the business is built to bring them back: a scheduled rebooking cadence, a real database programme, and a reason to return that arrives before the carpet looks bad again.

14. How Much of a Carpet Cleaner’s Work Should Come From Repeat and Referral?

Benchmark: ~15–25% typical · ~60% top operators.
Formula: jobs from past customers, plus jobs referred by past customers or partners, ÷ all jobs.

The typical operator gets roughly 15–25% of work from repeat and referral and chases the rest fresh every month. In a healthy growth machine, roughly 60% of jobs come from repeat customers and referrals, another 10–20% from the owner’s own local outreach and relationships, and only 20–30% needs to come from digital channels. Jobber’s 2026 survey found 59% of home-service pros name referrals and repeat work as their top lead source; the best operators already know this even if they have never put a number on it. When 60% of the work comes from people who already trust you, ad spend stops being life support and starts being growth.

15. How Often Should a Carpet Cleaning Customer Rebook?

Benchmark: 16–18 months typical, if ever · 9–12 months top operators, scheduled.
Formula: average days between a customer’s jobs.

Left alone, a household that does come back does so every 16 to 18 months, and most do not come back at all. ServiceMonster and consumer guides both recommend every 6 to 12 months, more often with pets, children or allergies. Top operators make 9 to 12 months the default by booking the next visit before leaving the driveway, or by running a reminder cadence that lands before the customer notices the traffic lanes. Shortening the interval from 18 months to 12 adds 50% more revenue per customer on its own, without finding a single new lead.

16. How Often Should a Carpet Cleaner Run Database Reactivation?

Benchmark: never, or one shotgun blast, typical · monthly top operators.
Formula: how often you run a real campaign to past customers who have not booked in 12–24+ months.

Typical: never. Or one blast when the calendar empties, sent to everyone, with no offer and no follow-up. Top operators run a segmented reactivation campaign every month, with a clear offer and a reason to book now, aimed at customers who have gone quiet. Your database is the cheapest lead source you own, because it is already paid for. Most cleaners are sitting on a list worth more than their next ad campaign and send it nothing.

17. What Is the Lifetime Value of a Carpet Cleaning Customer?

Benchmark: under $1,000 typical — one, maybe two jobs ever · $7,500–$20,000 top operators.
Formula: total revenue from a customer across the whole relationship.

For most carpet cleaners, lifetime value is the first job. One visit, maybe two, and the relationship is over — under $1,000, usually well under. Top operators build customers worth $7,500 to $20,000: a $500 package every 9 to 12 months for a decade, plus upholstery, tile and area rugs, plus the neighbours and family they refer. This is the number that changes how you read everything above it. When a customer is worth $10,000, spending $165 to acquire them is not a cost. It is the best deal in the business.

18. What Is a Healthy Lifetime Return on Acquisition Cost?

Benchmark: barely 3:1 typical · 25:1+ top operators.
Formula: customer lifetime value ÷ cost to acquire that customer.

Because the typical cleaner’s customer never comes back, their lifetime return on acquisition is barely better than their first-job number — roughly 3:1. A top operator, with a $7,500 customer on a $165 acquisition cost, runs 25:1 or better across the relationship, and that figure is deliberately conservative; measured cases often land near double it. Two cleaners can pay exactly the same amount for exactly the same lead. One turns it into a $180 job. The other turns it into a $10,000 relationship. That is not a lead problem.

The Scoreboard: Two Numbers That Tell the Whole Story

19. How Much Revenue Should One Carpet Cleaning Truck Produce?

Benchmark: $100K–$190K typical · $250K+ top operators.
Formula: trailing twelve-month revenue ÷ trucks on the road.

Typical operators run $100,000 to $190,000 per truck. Top operators clear $250,000 per truck, and the best do it with fewer jobs, not more: one $2,500 whole-home package beats six $180 jobs on fuel, labour, wear and the owner’s sanity. Do not measure jobs per day. Measure revenue per truck.

20. How Many Hours Should an Owner Spend on the Truck?

Benchmark: 40+ hours a week typical · close to zero top operators.
Formula: hours per week the owner personally spends cleaning.

Roughly 85% of carpet cleaners never get meaningfully out of the truck, and Cleanfax’s survey data agrees: 55% of owners are still doing the physical cleaning. The typical owner runs 40-plus hours a week as chief technician, plus evenings as dispatcher, salesperson and bookkeeper. Top operators are close to zero — not because they hired their way out, but because every number above this one got fixed first. Answer rate, booking rate, package pricing and repeat systems are what build a business that runs without the owner in the van. The way out of the truck starts while you are still in it.

Why This Table Is Really a Growth Plan

Read the table top to bottom and it is a scorecard. Read it as three moves and it is the whole model.

Move one — double the average job. Package pricing, protector in the middle and upper tiers, a phone script that sells the outcome. A typical $180 becomes $450 or more. Same customers. That is the first 2×.

Move two — double repeat, referral and lifetime value. Scheduled rebooking, a monthly database programme, reviews and referrals asked for on every job. A one-and-done customer becomes a $7,500-plus relationship. That is 4×.

Move three — add more qualified leads to the better engine. Now, and only now, add poles: Maps, organic and AI search, paid ads, referral partners, omnipresence. Every lead lands in an engine that answers, books, upsells and brings people back. That is 8×.

Most cleaners try to buy their way to 2× with more leads. The better path is to build your way to 8× with a better engine.

A Practical Weekly Cadence

You do not need a dashboard with twenty gauges. You need a habit.

If you are on the truck all day and this sounds like a lot, start with the daily three. A cleaner who fixes answer rate and booking rate alone usually adds more revenue in ninety days than any ad campaign they have ever run.

The Metric That Actually Matters

Every number in this report rolls up to one question: what is a customer worth to you, and how much of your business is built on customers who already trust you? The typical carpet cleaning business has a lifetime value equal to the first job, has to find 80% of its work fresh every month, and has the owner as its engine. That business must buy every dollar of growth, which is why “more leads” never seems to fix it. The leading cleaner in your market — and there is one, or there is about to be — has customers worth $10,000, gets 60% of the work walking in on its own, and has an owner whose job is to run the engine rather than be it. You do not get there by doubling leads. You get there by fixing the table, in order.

See Where Your Business Lands on the Table

A Growth Bottleneck Strategy Session walks your real numbers against these benchmarks, finds the one bottleneck capping you right now, and maps the next system to install — in the right order. No pitch for more leads. Just the math.

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Frequently Asked Questions

How Much Does a Carpet Cleaning Business Make Per Truck?

A typical owner-operated truck produces $100,000–$190,000 a year; top operators run $250,000 or more per truck, usually with fewer but larger jobs. Chem-Dry’s FY2024 disclosure shows about $120,000 average per franchise licence, with the top quartile above $156,000.

What Is a Good Call Booking Rate for a Carpet Cleaning Business?

Above 50% on new-customer calls. Most small operators sit at 25–35%; ServiceTitan’s data puts shops with fewer than five technicians at 24%. The gap is almost entirely script and coaching, not lead quality.

What Is the Average Carpet Cleaning Job Worth?

Consumer guides put the national average near $183. Package-priced operators run $450–$600 or more per residential job, and Chem-Dry’s franchise disclosure reports about $449 average. If you price per room and compete with the coupon guy, you are leaving more than half the ticket on the table.

What Does It Cost to Get a Carpet Cleaning Customer?

A typical operator’s blended cost per booked job runs $120–$200 and rises over time; top operators run $40–$90 and falling. The difference is not cheaper advertising. It is a higher booking rate and a much larger share of work arriving from repeat customers and referrals.

Why Do Top Carpet Cleaners Pay More Per Lead?

Because a $500 average ticket and a $10,000 lifetime customer carry a $100 phone call comfortably, while a $180 job and a one-and-done customer cannot. Top operators outbid deliberately and still end up with a lower cost per customer once booking rate and repeat business are counted.

What Repeat Rate Should a Carpet Cleaner Aim For?

Sixty per cent or better. Most cleaners sit at 10–15% by accident. The lever is a scheduled rebooking cadence plus a monthly database programme — not a discount.

What Is the Customer Lifetime Value of a Carpet Cleaning Customer?

For most cleaners, lifetime value is effectively the first job — under $1,000. Top operators build customers worth $7,500 to $20,000 through scheduled rebooking every 9–12 months, add-on services and referrals.

How Much Should a Carpet Cleaning Business Spend on Marketing?

Growth-minded operators invest 15–20% of revenue across all channels — online, offline, database, referral partners and brand. Typical operators spend 3–5% reactively. Under 10% and wondering why growth is slow? That is usually the answer.

Do I Need Software to Track All This?

A CRM built for the industry helps — ServiceMonster, Housecall Pro, Jobber, or a purpose-built system such as Carpet Cleaner Lead Pro. But the daily three, calls answered, calls booked and speed to lead, can be tracked on a whiteboard. Start there.

Final Thoughts

Ultimately, the reason this report did not exist before is that nobody in carpet cleaning had a reason to publish it — and that is exactly why it is worth reading. Every number here is beatable, and most of them are beatable this quarter without spending another dollar on advertising. Find your column, pick the row that is furthest from where you want it, and fix that one first. Do not wait for a better market or a cheaper lead. Measure what you have, beat your own numbers, and let the table tell you where the next dollar goes.

Sources

• Invoca, Home Services Lead Conversion Benchmarks Report 2026 — 52% of calls answered by a person; 55% of businesses never ask for the booking. 2025 edition — 61% answered.
• ServiceTitan, Data Report: Average Call Booking Rates — 42% average; shops with fewer than five technicians 24%.
• Hatch, Speed to Lead Response Rates — 88% of contractors respond in more than five minutes; 132,188 campaigns.
• Jobber, 2026 Home Service Trends Report — cleaning pros 26% reply within the hour; 59% cite referrals and repeat work as top lead source; top performers 4.5+ stars and 50+ reviews; five-touch follow-up lifts close rate 8–12 points.
• WordStream, 2025 Google Ads Benchmarks — Home & Home Improvement cost per lead $90.92.
• Angi, How Much Does Carpet Cleaning Cost? (2026) — $183 national average.
• Chem-Dry Franchise Disclosure Document, Item 19, FY2024 — $449 average job; approximately $120,000 average per licence; top quartile $156,000+.
• Cleanfax, Carpet & Floor Cleaning Benchmarking Survey (2019; 2025 edition) — 2% include protection in base price; 71% gross over $125,000; 55% of owners still clean.
• ServiceMonster, The Science Behind Your Real Repeat Rate — 40–60% healthy; 6–12 month interval.
• BrightLocal, Local Consumer Review Survey 2025 — 40% most likely to review when asked by email.

Benchmark ranges not attributed above are Carpet Cleaner Marketing Masters operator-experience benchmarks, drawn from 35+ years operating cleaning businesses and the carpet and home cleaning companies we have worked with. They are approximate ranges and should be read that way. This report will be updated as operator-submitted data is collected.