Typical carpet cleaners book 25 to 35% of new-customer calls. Top operators book 50% or more. Here is what changes, and what Goettl did with every call.
About The Author
Trusted Resources for Professional Cleaning Businesses
John Clendenning
John Clendenning has been a multi-location business owner and consultant in the cleaning service industry for over 30 years. He is the founder of Carpet Cleaner Marketing Masters and the Author of The Complete Guide to Internet Marketing for Carpet Cleaners (Amazon.com) and is wildly known as a leading Marketing Expert within the Professional Cleaning Industry.
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What Is a Carpet Cleaning Customer Worth Over Time?
Most carpet cleaners get one or two jobs per customer, under $1,000 in total. Top operators build $7,500 to $20,000. Here is the repeat system behind it.
How Much Should a Carpet Cleaner Spend on Marketing?
Top carpet cleaners invest 15 to 20% of revenue in marketing and pay more per call, yet pay less per booked job. Here is the math behind both numbers.
What Is the Average Carpet Cleaning Job Value?
Typical carpet cleaners average about $180 a residential job. Top operators average $450 to $600 or more. Here is how packages and add-ons close the gap.
Carpet Cleaning Business Benchmarks: The Numbers Growth-Minded Operators Should Know
Know if your numbers are built for growth. Carpet cleaning business benchmarks for booking rate, average ticket, retention, lifetime value and revenue per truck.
The 30-Day Whiteboard: Three Numbers That Show Which Column You’re In
Write three numbers on a whiteboard for 30 days: calls answered, calls booked and web lead response time. Then see which column of the benchmark you are in.